The business of weather

One of the worlds heaviest waves breaks in Tahiti

Today we celebrate World Meteorological Day (March 23), with this year’s theme focusing on ‘The ocean, our climate and the weather’. It is also the beginning of the United Nations Decade of Ocean Science for Sustainable Development (2021-2030).

Torrential rain in Sydney, flooding in regional New South Wales, extreme heat in Perth and northern Western Australia, and yet here we are in the early stages of Autumn.

The weather has never been more volatile or more interesting.

It is significant that we are currently experiencing extreme weather across Australia.

It shouldn’t surprise you that most of Australia’s rain and storms, including tropical cyclones, originate from the ocean. The ocean’s impact upon our lifestyle ranges from essential goods being shipped to and from our shores, to the enjoyment of swimming in the ocean on a hot summer’s day.

Research by our parent company, DTN, indicates that the demand for business related weather services will only grow in the future. DTN predict that by 2022 weather impact forecasting services will reach $US2.6 billion globally by 2026, a significant increase from the $US1.7 billion revenue generated in 2019.

Various international research reports estimate that weather affects 70 per cent of business decisions or transactions on a daily basis.

You only have to look at the extreme weather in both New South Wales and Western Australia in the past week to know that some businesses in NSW have had to stop trading (think of the flood impact) while over in WA, cold drinks and ice cream sales have exceeded all of March expected forecasts.

One of the worlds heaviest waves breaks in Tahiti

When you think about the weather impact on daily business activity it is astounding to see its ramifications. Whether it is a plane wanting to take off, a mining company needing to dig into the ground, an energy company planning for electricity generation demand needed for a region or a farmer contemplating when to plant, fertilise or water, they are all weather reliant and impactful.

Accurate weather forecasts also have a significant impact upon employee safety. Knowing when a storm or lightning strike is going to hit will help employers plan accordingly to maximise employee safety, minimise business disruption resulting in peace of mind for all concerned parties.

Weatherzone is Australia’s largest, most accurate and innovative weather company offering advanced meteorology technology complimented by custom built software servicing both business and consumer markets.

Weatherzone possesses the most responsive weather alert time software in Australia. At its centre is the most sophisticated forecasting system in Opticast. Terabytes of up-to-the minute satellite, radar and model data is interpreted by World Meteorological Organisation (WMO) accredited meteorologists, which is then provided to customers in highly usable applications that Power Smarter Weather Decisions that saves lives and helps businesses prosper.

For more information on Weatherzone please contact us at